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[h=2]CSS Journalism Past Paper 2011[/h]
Part I
1. Banner Advertisement is a type of advertising related to:
a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these

2. The Public Relations department which covers the activities of Provincial Government is:
a. PID
b. DGPR
c. ISPR
d. None of these

3. Hamsafar is house journal of:
a. Daewoo
b. Pakistan Railways
c. PIA
d. None of these

4. Sultan Lakhani is the Chief Editor of:
a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these

5. The book "Process and Effects of Mass Communication" was written by:
a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these

6. News appearing before the occurrence of an events is termed as:
a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these

7. CPNE is a representative body of:
a. Newspaper employees
b. Newspaper editors
c. Newspaper owners
d. None of these

8. It is a compulsion for media organisations to _____ without changing or amending the text.
a. Press release
b. Press note
c. Hand out
d. None of these

9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to repeal:
a. PPO
b. EBDO
c. PCO
d. None of these

10. A typical soundtrack which identifies a program is known as:
a. Sound track
b. Music track
c. Signature tune
d. None of these

11. There is limited and delayed feedback in _________ communication.
a. Interpersonal
b. Media
c. Mass
d. None of these

12. Family Magazine belongs to:
a. Jang Group of Publications
b. Nida-e-Millat Group of Publications
c. Century Publications
d. None of these

13. Obituary news relates to:
a. Deaths
b. Births
c. Weather
d. None of these

14. The function of mass media which relates to the provision of news is termed as:
a. Surveillance
b. Transmisiion
c. Correlation
d. None of these

15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were termedes and conceptualised by:
a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these

16. The name of the First ever Urdu newspaper of the sub-continent which started using coloured photographs and cartoons was:
a. Jam-eJehan Numa
b. Tehzeeb-ul-Akhlaq
c. Hamdard
d. None of these

17. the advertising which praises the item to be sold with subjective opinions, superlatives or exaggerations is known as:
a. Puffery
b. Dummy
c. Garbage-in
d. None of these

18. A journalist who is not full time employee of one media organistion is known as:
a. Reporter
b. Stinger
c. Free lancer
d. None of these

19. slander is:
a. Written defamation
b. Verbal defamation
c. Both of these
d. None of these

20. the first editor of "Dawn" was:
a. Faiz Ahmad Faiz
b. Shorish Kashmiri
c. Altaf Hussain
d. None of these

Part II
SECTION 1
Q.2. Mass media's dominant educational function relates to informal education, comment and justify with the help of relevant examples.
Q.3. "FM radio channels have revolutionised the broadcast landscape in Pakistan and have become one of the preferred source of entertainment for youngster:, give your arguments for or against this statement.
Q.4. "Maulana Zafar Ali Khan's 'Zimindar' introduced many new trends in Urdu Journalism", explain in detail.
Q.5. Discuss the role of private TV channels in political and social mobilisation after their inception in and after 2002 in Pakistan.
SECTION 2
Q.6. critically evaluate socio-economic impact of mobile package advertisement on Pakistani youth.
Q.7. describe the major types of editorials. What fictions does an editorial perform for its readers?
Q.8. "Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics".
Q.9. Media laws in Pakistan are a hindrance in the way of free media. Give your arguments for or against the comment keeping in view the current laws and ordinances relating to electronic media in Pakistan.

[h=2]Journalism Paper 2010[/h]
Section - IQ2. Mass communication is considered important in modern age. Discuss the concept and process of communication.
Q3. Considering that Media are given greater importance, describe the freedom of media.
Q4. Describe news, "which is the real soul of journalism" with examples?
Q5. Critically examine the rold of Muslim press during Pakistan Movement.
Section - II
Q6. What role does magazine journalism play in Pakistan and what are the functions and scope of magazines in our society.
Q7. How does Advertising influence society? Discuss the latest trends and practices in society and the principles of successful advertising?
Q8. In modern society what role does public relations and P.R.O play in any organization?
Q9. In a globalized world, discuss and evaluate the concepts of "Free Press" and "Responsibility" in the developing and developed societies.

************************************************************************

1.What is a by line?
a.A railway track
b.Text written on line
c.Reporter's name printed with story
d.None
2.Intra-personal communication is:
a.Communication with personal friend
b.With people
c.With self
d.With family
3.What is ABC?
a.American business circle
b.American business corporation
c.Audit Bureau of circulation
d.None
4.Who was the first editor of daily Nawai e waqt?
a.Majeed nizami
b.Mujeeb nizami
c.Hameed nizami
d.none
5.When television transmission was started in Pakistan?
a.1970
b.1964
c.1990
d.1962
6.The assignment allotted to a newspaper reorter is called:
a.Creed
b.Beat
c.Embargo
d.Feature
7.A journalist who is not attached with any newspaper is called:
a.Retained
b.Correspondent
c.Free lancer
d.Stinger
8.Identification marks written on the top of news story page is called:
a.Credit line
b.Slugline
c.Embargo
d.tip
9.The comminucation based on purchased time of space is called:
a.Publicity
b.Advertising
c.Propaganda
d.None
10.Press and Publication Ordinance was introduced in:
a.1963
b.1965
c.1995
d.none
11.Tabloid newspaper is of small size with:
a.3 columns
b.4 columns
c.5 columns
d.None
12.A brief introduction of a photograph is called:
a.Embargo
b.Outdoor broadcast
c.Caption
d.None
13.Newspaper's masthead is called:
a.Headline
b.Flag
c.Sub-heading
d.Embargo
14.Who was the first editor of daily 'Jang'?
a.Mir Shakeel ur Rehman
b.Altaf Hussain
c.Mir Khalil ur Rehman
d.Nasim hijazi
15.The term global village was coined by:
a.George Gerbener
b.Marshal Mcluhan
c.Wibler Schramm
d.Pamela Shoemaker
16.The inventor of printing press was:
a.Marshal Mcluhan
b.Ts'ai Lun
c.Johannes gutenberg
d.None
17.Pakistan's first official news agency was:
a.UPI
b.IPA
c.APP
d.NNI
18.PEMRA ordinance was implemented in:
a.1997
b.2002
c.1998
d.2004
19.Press note can be issued by:
a.Editor
b.Government official
c.Reporter
d.Sub-editor
20.Stringer is called to:
a.Whole time employee
b.Part-time corespondent paid a column rate
c.Sub-editor
d.None

[h=2]JOURNALISM CSS Paper 2009[/h]

JOURNALISM
Part – I ( MCQ)
(COMPULSORY)

Q.1 select the best option/answere and fill in the appropriate box on the answere sheet.
1) What is Scope?
(a) Common report (b) Beat news
(c) Exclusive story (d) None of these
2) What is Superhead?
(a) Multi common story (b) Headline of the paper
(C) Sub- heading (d) None of these
3) Stringer is called to,
(a) whole time employee (b) part-time correspondent paid a column rate
(c) Sub-editor (d) None of these
4) Extra – personal communication is?
(a) With family (b) self
(C) With more than two persons (d) None of these
5) Newspaper’s master head is called:
(a) Headline (b) flag
(c) Sub-heading (d) embargo
6) FOLIO is the name of:
(a) Follow up (b) Page number
(C) Date line (d) Cut
7) Who was the first editor of the daily Jhang?
(a) Mir Shakeel – ur-Rehman (b) Altaf Hussain
(C) Mir Khalil-ur- rehman (d) Nasim Hijazi
8) Acknowledgement if the source of a picture or a story is called?
(a) Credit line (b) Byline
(c) Courtesy d) Reference
9) Continuation of a story on another page is called?
(a) Reference (b) Follow-up
(C) Jump (d) None of these
10) PEMRA Ordinance was implemented in:
(a) 1997 (b) 2002
(c) 1998 (d) 2004
11) The term “Global Village” was coined by:
(a) George Gerbener (b) Marshal Mcluhan
(C) Wilber Schramm (d) Pamela Shoemaker
12) Press Note can issue?
(a) Editor (b) Government official
(c) Reporter (d) Sub-editor
13) Registration of Press and Publication Ordinance was introduced in:
(a) 1963 (b) 1971
(C) 1973 (d) 1988
14) The founder of daily ‘Pakistan Times’ Was:
(a) Mian Iftikhar-ud-din (b) Faiz Ahmed Faiz
(c) Quaid-I-Azam (d) None of these
15) The term ‘Deck’ is used for:
(a) Headline (b) Part of a headline
(C) Box (d) None of these
16) The term yellow journalism was started from
a) Pakistan b) India
c) Germany d) USA
17) The inventor of the printing press was:
a) Marshal McLuhan b) Ts’ai Lun
c) Johannes Gutenberg d) Non of these
18) Pakistan’s first official news agency was
a) UPI b) IPA
c) APP d) NNI
19) Nasim hijazi was Editor of the daily
a) Shaheen b) Kohistan
c) Imroze d) Mashriq
20) CNE stands for
a) Council of newspaper editor b) Chief News Editor
c) Committee of Newspaper Employees d) Non of these
PART II
Attempt ONLY FOUR questions from the Part II Selecting at least Two Questions from Each Section. All Question Carry Equal marks
SECTION I
Q2) Discuss the concept and barriers if communications. Are these barriers also existing in this modern information age?
Q3) News’ have in depth influence in any society. Discuss the effects of different news on Pakistan Society
Q4) Zimindar played very effective role against British imperialism. Discuss in detail.
Q5) Evaluate critically the performance of private T.V channels in Pakistan
Section II
Q6) how ‘Print Media’ is so important in Pakistan society after the development of “electronic Media”? Argue in detail
Q7) “advertising is spinal cord of any media organization”. Discuss all aspects.
Q8) what is difference between ‘Public Relation Officer’ and ‘Personal Assistant’? Mention the role and responsibilities of a good P.R.O



[h=2]Journalism Paper 2008[/h]
JOURNALISM
PART-I (MCQ)
(COMPULSORY)

Q.1. Select the best option/answer and fill in the appropriate box on the Answer Sheet.
i. What is “Lithography”?
a. A method of Printing
b. A system of local bodies
c. Circulation of Newspapers
d. None of these.
ii. What is “Dummy”?
a. Dead body of an animal
b. Make-up of newspaper
c. Front Page of Newspaper
d. None of these
iii. What is by line?
a. A railway track
b. Text written on lines
c. Reporter’s name printed with story
d. None of these
iv. Intra-Personal Communication is:
a. Communication with personal friend
b. With Public
c. With self
d. With family
v. What is ABC?
a. American Business Circle
b. American Business Corporation
c. Audit Bureau of Circulation
d. None of these
vi. Who was the first Editor of daily “Nwa-e-Waqt?”
a. Majeed Nizami
b. Mujeeb Nizami
c. Hameed Nizami
d. None of these
vii. When Television Transmission was started in Pakistan?
a. 1970
b. 1964
c. 1990
d. 1962
viii. The Subject allotted to a newspaper reporter is called:
a. Creed
b. Beat
c. Embargo
d. Feature
ix. A journalist who is not attached with any newspaper is called:
a. Retainer
b. Correspondent
c. Free Lancer
d. Stinger
x. Identification Mark written on the top of news story page is called:
a. Credit Line
b. Slug Line
c. Embargo
d. Tip
xi. Dr. Gobbles is known as father of:
a. Advertising
b. Public Relation
c. Propaganda
d. None of these
xii. The communication based on purchased time or space is called:
a. Publicity
b. Advertising
c. Propaganda
d. None of these
xiii. UPI is the abbreviation of:
a. United Press of Indonesia
b. United Press of India
c. United Press International
d. None of these
xiv. The news that appears two or three days before an event is called:
a. Follow up
b. Lead story
c. Curtain raiser
d. None of these
xv. Press and Publication Ordinance was introduced in:
a. 1963
b. 1965
c. 1995
d. None of these
xvi. Communication without words:
a. Visual communication
b. Non-Verbal communication
c. Mass communication
d. None of these
xvii. Tabloid newspaper is of small size with:
a. 3 columns
b. 4 columns
c. 5 columns
d. None of these
xviii. The reading of the script to check the errors is called:
a. Composing
b. Proof-reading
c. Editing
d. None of these
xix. A brief introduction of a photograph is called:
a. Embargo
b. Credit line
c. Caption
d. None of these
xx. OB stands for:
a. Open Box
b. Outdoor Broadcast
c. Official Beat
d. None of these

PART-II
SECTION-I
Q.2. Discuss the concept and process of communication? What is the importance of Mass Communication in this modern age?
Q.3. ‘News’ is the real soul of Journalism. What are the major functions and values of news? Discuss in detail.
Q.4. The present era is considered as the era of development of electronic media in Pakistan. Critically evaluate the role of present TV Channels in social development?
Q.5. Discuss the role played by the Muslim Press during Pakistan Movement?
SECTION-II
Q.6. Surve


[h=2]Journalism Paper[/h]
TIME ALLOEED: THREE HOURS MAXIMUM MARKS :100
NOTE: (i) Attempt ONLY FIVE questions in all, including QUESTION NO.9 Which is COMPULSORY. Select TWO questions fromeach SECTION. All questions carry EQUALL marks.
(ii) Extra attempt of any question or any part of the attempted question will not be Considered.
(iii) Candidate must draw two straight lines(================) at the end to Separate each question attempted in Answer Book.

SECTION –I

Q.1 what are the essentials of effective communication? Support your answer with argukents?

Q.2 give your evaluation of the role of print journalism in Pakistan?

Q.3 survey the development of electronic media in Pakistan?

Q.4. “the mass media in Pakistan are confronting many problems” Please comment.

SECTION --- II

Q.5. differentiate news “components” from “news values”

Q.6. describe the need and significance of editorial.

Q.7. what is your opinion about the present status of Public Relations Practice in Pakistan

Q8 Survey the development of Advertising in Pakistan

COMPULSORY QUESTION

Q. 9 write only the correct answer in the Answer book. Do not reproduce the question.

1) Calcutta General advertiser is popularly known as:
a) Bengal jopurnal
b) Hicky`s Gazette
c) Calcutta Courier
d) Voice of Bengal

2) The first printed Urdu paper in the Sub-continent was:
a) Delhi urdu Akhbar b) Sadiq-ul-Akhbar c) Jam-e-jahan Numa d) Koh-I-Noor

3) The Pakistan Times was founded by:
a) quaid-e-Azam Mohd Ali Jannah b) Liaqat Ali khan c) Khawaja Nazim-uddin d) Mian Iftakhruddin

4) The term Artillery of the press was coined by :
a) James reston
b) Qilbur Schramm
c) MM clean
d) Lazarsfeld

5) S M C R model of communication process was produced by:
a) David K berlo
b) M M clean
c) E M Roger
d) C H Gerber

6) the modern version of old hero is .
a) Famous personality
b) Celebrity
c) V I P
d) Powerful personality

7) libel is :
a) Malicious defamatory joke
b) Malicious defamatory written accusation
c) Slander
d) Defamatory speech

8) intra Personal Communication is
a) Communication between two persons
b) Inner monologues-communications within self
c) Communication with more perople
d) Communication with masses

9) the originator of the phrase “press is the fourth estate” is:
a) Edmund Burke
b) Lord Macaulay
c) North Cliff
d) Rudyard Kipling

10) The Magic Bullet theory of mass communication was evolved by
a) Ball Rokeach
b) Klapper
c) George Gerber
d) None of these

Q 9 (b) Identify the following in Pakistan`s Media perspective.

11) A P N S
12) A P N E C
13) C P N E
14) P B C
15) A B C
16) P I D
17) P F U J
18) A P P
19) P E M R A
20) R P P O


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